John Watts’ Morethanmusic - A New Live Model. Press Release.
At a time when the whole music industry has turned to live performance
as a primary stream of income and everyone from Prince to Simply Red
gives away albums on the front of a newspaper, John Watts once again
turns the business model on it's head.
Following on from his innovative 'Artefact' art pieces each featuring a
unique hand drawn picture and a song written specifically for the buyer
along with the exclusive right of exploitation and a 13 track album with
13 accompanying films, John Watts is now offering an art and musical
event where ART STUDENTS are invited free to take part in the
performance by dressing in white and forming a living projection
screen as part of the show. These are young people who wouldnʼt be
able to afford the concert.
As Watts himself says 'With ticket prices going up and up and the
market over saturated with over priced bands I wanted to find a way to
allow people to take part in something unique where not only do they
get to see the show for free but they also become part of it'. They might
even want to buy a CD! All they have to do is wear all white clothing.
Morethanmusic is available on Smarten Up Records from 22 Oktober.
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